Privacy Policy

Asheville Eye Associates Privacy Policy

Last updated: May 13, 2026

Introduction

Asheville Eye Associates, on behalf of itself and its subsidiaries and affiliates (“we”, “us”, or “our”), respects your privacy and is committed to protecting it through our compliance with this privacy policy (“Privacy Policy”).

This Privacy Policy explains what information we collect, how we use and disclose it, and what rights you have in relation to it. This Privacy Policy applies to information collected through our website, www.ashevilleeye.com, and any services or sites that link to this Privacy Policy (we refer to them collectively in this Privacy Policy as the “Services“).

This Privacy Policy does not apply to Protected Health Information (“PHI”) which is subject to privacy regulations published under the federal Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and is separately addressed in our Notice of Privacy Practices available at https://ashevilleeye.com/patient-forms/.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information. By interacting with our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to these policies and practices, please do not use our Services.

This Privacy Policy may change from time to time as described below. Your continued use of the Services after we make changes to this Privacy Policy is deemed to be acceptance of those changes, so please check this page regularly for updates.

Information We Collect

We may collect a variety of personal information from or about you or your devices when you interact with our Services. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use.

The types and categories of personal information we may collect include:

Contact and demographic information, including name, address, phone number, email address, date of birth, and other similar information you provide to us.
Payment and financial information processed through our third-party payment provider.
Location information, including general geographic location such as country, state or province, or city.
Device information, including your IP address, device identifiers, operating system and version, hardware identifiers, browser type and settings, and other device information.
Any other content, information, interests, or details you elect to provide to us through the Services, emails, “Contact Us” form, or other communications sent to us.

We may also collect:

Statistics or aggregated information. Statistical or aggregated data does not directly identify a specific person, but we may derive non-personal statistical or aggregated data from personal information. For example, we may aggregate personal information to calculate the percentage of users accessing a specific Services feature.
Technical information. Technical information includes information about your internet connection and usage details about your interactions with the Services, such as clickstream information to, through, and from our Services (including date and time), products that you view or search for; page response times, download errors, length of your visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), or methods used to browse away from a page.

How We Collect Your Information

You Provide Information to Us

We collect information about you when you contact us or interact with our Services, such as when you email us, submit a contact form online, or create, upload, or post content to the Services.

Automatically Through Our Services

As you navigate through and interact with our Services, we may use automatic data collection technologies to collect information that may include personal information. Information collected automatically may include usage details, IP addresses, operating system, and browser type, and information collected through cookies, web beacons, and other tracking technologies including details of your interactions with our Services, such as traffic data, location data, logs, and other communication data, and which resources and Services features that you access and use.

Using automatic collection technologies helps us to improve our Services and to deliver a better and more personalized experience.

The technologies we use for this automatic data collection may include:

A cookie is a small file placed on your device when you interact with the Services. You may refuse to accept or disable cookies by activating the appropriate setting on your browser or device. However, if you select this setting, you may be unable to access certain features of the Services.
Web Beacons. Some parts of the Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those parts or for other related statistics (for example, recording the popularity of certain content and verifying system and server integrity).

You can set your browser to refuse all or some browser cookies or other tracking technology files, or to alert you when these files are being sent. If you disable or refuse cookies or similar tracking files, some Services features may be inaccessible or not function properly. While some browsers include a “Do Not Track” (DNT) setting, our Services do not currently respond to browser DNT signals.

How We Use Your Information

We may use information that we collect about you or that you provide to us, including any personal information, to:

Provide you with the Services and any contents, features, information, products, or services that we make available through the Services.
Provide customer support or communicate with you.
Improve our Services, including by analyzing your information and creating aggregated data derived from your information to develop, maintain, analyze, improve, optimize, measure, and report on our Services and their features and how users interact with them.
Promote our Services, business, and offerings through marketing and advertising communications. If you do not wish for us to use your information to promote our own or third parties’ products or services, you can opt out by unsubscribing to any email sent by us to you.
Carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
Notify you when Services updates are available and about changes to any products or services we offer or provide.
In any other way we may describe when you provide the information.
Fulfill any other purpose for which you provide it.
For any other purpose with your consent.

How We Disclose Your Information

We do not sell your personal information to third parties. We may disclose personal information that we collect or you provide as described in this Privacy Policy:

To our subsidiaries and affiliates.
To contractors, service providers, and other third parties we use to support our business and use it only for the purposes for which we disclose it to them.
To parties and networks that provide online tracking technologies that we use to conduct analytics relative to the use of the Services and as described above.
To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
To fulfill the purpose for which you provide it.
For any other purpose disclosed by us when you provide the information.
With your consent.

We may also disclose your personal information:

To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply our website Terms of Use and other agreements, including for billing and collection purposes.
If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of our organization, or others.

How We Protect Your Information

We use commercially reasonable administrative, physical, and technical measures designed to protect your personal information from accidental loss or destruction and from unauthorized access, use, alteration, and disclosure. However, no website, mobile application, system, electronic storage, or online service is completely secure, and we cannot guarantee the security of your personal information transmitted to, through, using, or in connection with the Services. In particular, email, texts, and chats sent to or from the Services may not be secure, and you should carefully decide what information you send to us via such communications channels. Any transmission of personal information is at your own risk.

Our Services may contain links to other websites that are not governed by this Privacy Policy since they are managed by third parties. When you click on one of these links, you may be directed to another website. We are not responsible for the privacy practices of other websites and encourage you to read their privacy policy as their practices may differ from ours.

If you are interacting with our Services from a location outside of the United States, please be aware that your connection will be through and to servers located in the United States. By your use of the Services, you acknowledge that any information we collect will be processed, stored, and transferred in and to the United States or other jurisdictions, which may have different privacy laws that may or may not be as comprehensive as your local law.

How We Retain Your Information

We keep the categories of personal information described in this Privacy Policy for as long as reasonably necessary to fulfill the purposes described or for as long as otherwise legally permitted or required, such as maintaining the Services, operating our organization, complying with our legal obligations, resolving disputes, and for safety, security, and fraud prevention.

Children’s Information

Our Site is not directed to, and we do not knowingly collect any personal information from, children under the age of 16. If we learn we have collected or received personal information from a child under 16 years old without verification of parental consent, we will delete that information. If you become aware of any information we have collected from children under age 16, please contact us at [email protected].

Your Privacy Rights

Depending on your place of residence, you may have certain rights related to your personal information, including:

Access and Data Portability. You may confirm whether we process your personal information and request a copy of the personal information we process. To the extent feasible and required by law, information will be provided in a portable format.
You may request that we correct inaccuracies in your personal information that we maintain, taking into account the nature of the information and processing purpose.
You may request that we delete personal information about you that we maintain, subject to certain exception under applicable law.
Opt Out of Using Personal Information for Targeted Advertising, Profiling, and Sales. If applicable, you may request that we do not use your personal information for these purposes.

Important: The exact scope of these rights vary by jurisdiction. There are also several exceptions where we may not have an obligation to fulfill your request. We will not discriminate against you in response to any privacy requests you make.

In order to ensure that a request is genuine, we may need to take steps to verify your identity or the identity of an agent making a request on your behalf.

To exercise any of these rights, please contact us at https://ashevilleeye.com/contact-us/.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time, and we will provide notice of any such changes as required by law. The date the Privacy Policy was last updated is identified at the top of the page. We encourage you to review this page frequently to see the current Privacy Policy and any changes we have made to it.

Contact Information

To exercise your rights, or if you have questions or comments about this Privacy Policy, you may contact us at https://ashevilleeye.com/contact-us/, or call us at (828) 623-0186.